Advertising was done for two coinciding exhibits based on the border.The Bracero Memories logo uses the signature bracero hat. The La Frontera logo uses the Rio Grande river, which is the border between El Paso and Juarez, to separate a hand. This represents the people of El Paso where a majority hold the culture of both cities. Using the common theme, I created the poster with workers (braceros) transitioning from sunrise to sunset. The division also represents a "border."
Logo and Advertising Design
The University of Texas at El Paso Centennial Museum and Chihuahuan Desert Gardens